2.07.2010

Blog Aid for Haiti



Hello, and happy Sunday to you.

I wanted to stop in today to tell you about the Blog Aid Cookbook, a project to raise funds for the people of Haiti in the wake of the January 12th earthquake. I mentioned it a couple of days ago in a rather wordy “p.s.,” but a project so inspiring, so inspired deserves a little more airtime. The cookbook is the brainchild of Julie Van Rosendaal, a woman who knows how to make things happen. She started by inviting fellow food bloggers to contribute recipes and photographs. Then, she somehow managed to recruit an editor, an artist, West Canadian Graphics, and Blurb to the cause. Every one of these generous contributors donated their time, talents, and resources so that 100% of proceeds from the book will go directly to Haiti via the Red Cross and Doctors without Borders. One hundred percent.

But wait. It gets better. West Canadian Graphics and Blurb have each pledged to match a percentage of the donations, and the Canadian government will match the total amount that we raise by February 12, 2010! As of today, just three days after the book became available, we have already sold over 1,000 copies. I’m honored to be a part of this project alongside food bloggers whose work I so admire. And, as Eli would say, “honored” is a placeholder for a much, much better word. I hope that you will consider purchasing our book, available in both soft and hardcover, here, where you can also preview several beautiful pages. I’m waiting for my own copy to arrive, and I can’t wait to have it in my hands.

I’ll see you back here, with a recipe, in a few days.

xo.

2 comments:

Linda said...

dear jess,
i think that this is such a wonderful & extraordinary effort by you & your fellow chefs!
kudos!
my book is printing & i cannot wait for its' delivery to me!
:)

Simply Life said...

wow, what a great idea!